Excerpts from
  The Success System That Never Fails
by W. Clement Stone

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Book Description
The search for success has been prominent in the thoughts of countless millions from all walks of life. They yearn for fulfillment and desire to experience life's true riches. This goal is within each person's grasp as they discover those rules, principles, formulas, etc. which if followed properly, will lead to the goal. During man's search, he acquires knowledge, gains experience and becomes inspired - all steps to learning the secrets of success. In this book the author shares from his own successful life the knowledge and experience, which led to his discovery of "the Success System That Never Fails".

Very little separates you from success. There is small difference between you and the great people of history. Most of them achieved their greatness not because of great intellect, but because they used the latent power within them to drive themselves up to the top. And you can do it too! How successful you are, in any of your desires, is simply a matter of the right mental attitude and using the easy-to-follow principles in this book.

At the age of six he was fighting to survive on the streets of Chicago, peddling newspapers. "Years later," W. Clement Stone wrote, "I used to think of that little boy, almost as if he were not me but some strange friend from long ago. Once, after I had made my fortune and was head of a large insurance empire, I analyzed that boy's actions in the light of what I had learned." Stone's conclusions, that there were three necessary ingredients for success, are the essence of this classic. These three qualities--inspiration to action, know-how, and activity--can be acquired by anyone regardless of his or her current environment, age, color, occupation, or education. "Success," he explains, "is achieved by those who try and keep trying."

The key to Stone's success actually lies in the title of his book -- The System. By defining a success system, you are creating a recipe for success that can be used by others and doesn't depend on personality. The Success System That Never Fails is another self-improvement classic that should be on your reading list.

In the audio book version of
The Success System That Never Fails W.Clement Stone explains in his own words how he first discovered and utilized this success system. He then goes on to describe mental and physical action that can help you achieve your desires and goals. This message has helped countless thousands, and it can do the same for you! This audio will teach you how to practice the art of motivation and how to develop a positive mental attitude.

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As You Read This Book Something Wonderful Will Begin to Happen!

What do you want most out of life? Rec­ognition? Money? Health? Happiness? Prestige? Love?

All these things can be yours if you follow just a few simple rules and put a revolu­tionary new formula to work.


You Will Begin to Awaken

the Latent Potential

Within YOU!


How successful you are — in any of your desires — is simply a matter of the right mental attitude and the easy-to-follow principles in this book. Within these pages is an amazing new concept that shows how success can be reduced to a formula —

To a Success  System That Never Fails!




An Introduction

"A small drop of ink makes thousands, perhaps mil­lions... think," wrote Byron in Don Juan. And fore­most in the thoughts of these millions has been the search for success in their personal, family and busi­ness lives.

Today, right at this moment, in every part of the world, there are those who wonder what they can do to get further along toward some shining goal, and to their own self-improvement.

Many will snatch a secret from the depths of their hearts and souls that will drive them on to high achievement. But most of them will continue to won­der… dream… and wish. And then one day they will awaken with a shock to find themselves standing in the same spot at which they dreamed as young men. But now they have lost their dreams and they wonder why.

Everyone Wants Something

No matter what it is: money, position, prestige… some special achievement… the opportunity to be of service to his fellowmen…  love, a happy marriage and happy home. Everyone yearns for some kind of fulfillment — success in some form. To be happy… to be healthy… to be wealthy… and to experience the true riches of life — these are universal desires. And it's these inner urges which inspire us to action.

You and I are no exception. And you have the same opportunities as other men and women in high or low places, to succeed or to fail… in this land of unlimited opportunity where many have brought their good desires into reality — and where others have fallen into the wayside of life.

Why does one man succeed and another fail? There is an answer. And it will be found in this book.

For there are formulas, prescriptions, recipes — rules, principles, systems — even treasure maps, if you please — which, when followed in proper sequence, bring the good things in life to those who seek them. Often the rules for success are so simple and so ob­vious they aren't even seen. But when you search for them, you, too, can find them.

And during the search something wonderful hap­pens: you acquire knowledge… you gain experience… you become inspired. And then you begin to rec­ognize the necessary ingredients for success.

In This House

Not long ago I accepted an invitation to visit Kentuckiana Children's Center at Louisville, Kentucky. I had heard that Dr. Lorraine Golden, its directress, had given up a large income from her private practice to use her talents, experience and the help of a Higher Power to help crippled children walk.

As I toured the clinic I noticed everything was spot­lessly clean. I stopped when I saw a little girl seated in a chair, "What's your name'," I asked gently.

"Jenny," she replied.

The girl's mother was seated nearby so I asked her to tell me about Jenny.

The mother's eyes looked into mine as she said:

"Jenny is six years of age. For the first four years of her life she was a cripple, unable to walk. We didn't have money, so I brought her to the clinic. Dr. Golden told me that Jenny had a nerve blockage. Now Jenny can walk.''

The mother hesitated. From her expression I felt she had something more to say — something personal. So I waited.

"Mr. Stone... I want you to know that… " She hesitated again. And then she said it: "…outside my church this is the only house in which I feel the pres­ence of God."

When she finished, her head was bowed as if to hide her emotions and, perhaps, a tear. Jenny, the little child who couldn't walk for the first four years of  her life, walked over to her mother, put her arms around her and kissed her.

And as I continued my tour through the clinic I realized that it was the driving desire of Dr. Golden which had made Kentuckiana a reality, a generous, dedicated, self-sacrificing desire that could not be held down. But to move one to action, desire must be joined to ambition and initiative.

Desire Is the Beginning of All Human Achievement

How does one develop ambition when he isn't am­bitious? How does he develop initiative when he doesn't have it? How do you motivate yourself or an­other person to action? These are questions I have often been asked by persons in all walks of life: par­ents, teachers, ministers — salesmen, sales managers, executives — and high school and college students.

"First develop the desire," I respond.

But how do you germinate a desire? How do you begin? These answers will become self-evident as you read on.

Remember: there is magic in desire; also, magic lies in the skill of the magician. And skill depends upon three necessary ingredients. In fact, continuous success in each human activity always depends upon these three important ingredients. This I learned. And this I proved as I first developed my sales system that never fails which later led me to an amazing discovery… the success system that never  fails.

Prepare for Future Abundance

I have seen the principles of success at work in the lives of hundreds of men and women in every field of endeavor. It was only through continuous study and testing that I found the reasons behind both success and failure... and something more: how to motivate those who had failed — later to succeed.

In the belief that which remains with you when you share with others the good and the beautiful will multiply and grow, I am sharing with you, in this book, the techniques for success as I have found them to be.

And I know from experience that if you will take a journey with me, chapter by chapter, through this book, on a treasure hunt — you, too, will be able to use the success system that never fails to bring your worthwhile desires into reality.

An old Hindu legend states that when the gods were making the world, they said: "Where can we hide the most valuable of treasures so that they will not be lost? How can we hide them so that the lust and greed of men will not steal or destroy them? What can we do to be assured that these riches will be carried on from generation to generation for the benefit of all mankind?"

So in their wisdom they selected a hiding place that was so obvious it wouldn't be seen. And there they placed the true riches of life, endowed with the magic power of perpetual self-replenishment. In this hiding place these treasures can be found by every living per­son in every land who follows the success system that never fails.

And as you read this book, read it as if I were your personal friend writing to you, and you alone. For this book is dedicated to you, and all who seek riches of life.


Order 155 minute mp3 format audio book featuring W. Clement Stone for $17.95

Order complete book in Adobe PDF eBook form for $9.95

or click here to order in printed form from Amazon.com for $14.95